Does digital marketing sound like your dream remote job? You can up your chances of success with a free digital marketing certification!
Digital marketing is an in-demand skill that qualifies you for a huge variety of jobs. Unlike traditional marketing methods, digital marketing leverages the power of the internet and various digital channels to reach and engage with a vast audience.
From search engine optimization (SEO) to social media marketing, content creation, email campaigns, and beyond, digital marketing employs various tools to connect with potential customers, drive website traffic, and ultimately achieve business goals.
It can also be a super interesting field because things are constantly changing, and there are so many different parts of the job.
Digital marketing skills will let you work as a remote employee, a virtual assistant or allow you to run your own consulting business.
While some of the higher-level jobs in the field do require degrees, many do not. That being said, having a few digital marketing certifications can be a great way to stand out from the competition.
Fortunately, there are some really high-quality free digital marketing certifications available.
Highest Ranked Free Digital Marketing Certifications
Certifications can drastically increase the impact of your resume, and they are a much more cost-effective way of increasing your skills — especially if they are free!
These digital marketing certifications are free. Once complete, add them to your resume and LinkedIn page.
Hubspot Academy Digital Marketing Certification Course
Hubspot offers a free digital marketing certification that is globally recognized and looks great on your resume. You can do the course on your own time; the test takes about an hour to complete.
If you’d like some support while working through this course, Hubspot also offers virtual study groups. This can be a great way to not only prep for the certification test but also network with others in your field.
Grow with Google Digital Marketing and E-Commerce Certificate
Google launched their Grow with Google initiative in 2018 and these certificates can add a lot of value to your resume. While these courses are not free (they are typically $49/month after a 7-day free trial) they do offer financial aid. They offer a Digital Marketing and E-Commerce certificate that can be extremely helpful if you want to launch a career in digital marketing.
If this course would move you forward in your career, it is worth applying for financial aid and working
SEMRush Academy Digital Marketing Certification Course
If you are looking on short certifications focused on specific topics, SEMrush, a popular keyword research tool offers a huge selection of courses. Many of these can be done in less than 3 hours. They cover everything from SEO to how to get hired as a digital marketer.
Google Analytics Certification – Free Digital Marketing Certification
To work in digital marketing you need to be able to track whether the things you are doing are getting results. Google Analytics is the most common way to do that. Many people are overwhelmed at the idea of diving into analytics however it is a lot easier than it seems, especially if you get the right support.
Google offers a free Google Analytics Certification that is definitely worth checking out when you have a bit of digital marketing experience under your belt. This is a more advanced course so it is helpful if you have a basic understanding of the concepts before working through the certification.